SearchIgnite: SPOT Portfolio Optimization

Product Features: SPOT Portfolio Optimization

SearchIgnite's Portfolio Optimization Technology (SPOT) maximizes the business objectives of a paid search campaign across a portfolio of keywords. After a campaign is established in SearchIgnite, SPOT automatically adjusts and updates the campaign to achieve the desired business objectives.

SPOT can optimize for:

- Revenue
- Customer Conversions
- Profit
- Clicks

SPOT uses Wall Street analytics and complex algorithms to generate more volume and profit from individual keywords to improve your overall campaign. SPOT develops Keyword/Rank predictions utilizing multiple data sets simultaneously and intelligently searches through more than 15 trillion portfolio combinations for a typical PPC campaign.

Additional features include:

- Optimize against a set daily budget or against a target metric
- Optimize for a single campaign so different campaigns can have
separate optimization settings
- View SPOT predictions and bid changes for each keyword with
complete transparency
- Set SPOT on auto-pilot or accept SPOT recommendations
manually
- View predicted campaign results before implementing SPOT

SPOT consists of two technology engines:

- Prediction Engine which develops a forecast of the expected
performance of each keyword across the potential ranks available
on a search engine
- Optimization Engine which combines the forecasted
Keyword/Rank combinations to maximize a defined business
objective subject to a daily budget constraint.