Our Approach

Search Marketing is complex. Marketers managing thousands of keywords across multiple search engines require a healthy balance of robust technology and expert guidance to get the most out of their search marketing campaigns. SearchIgnite provides the tools so you can execute large, complex search campaigns using a single dashboard.

SearchIgnite is designed exclusively for Agencies and Sophisticated Marketers currently managing large and complex campaigns across the major engines.

SearchIgnite's consultation process includes:

• - Strategy session to understand client campaign goals
• - Interactive training
• - Tracking tag creation and testing
• - Hand holding and guidance as your campaigns are launched on
    SearchIgnite

Beyond our industry leading product features we thrive on challenging search campaigns:

• - Large keyword lists
• - Multiple transaction types (unlimited)
• - Unique tracking requirements
• - Custom data importing into SearchIgnite
• - Complex campaign goals

SearchIgnite's team has extensive experience managing and optimizing search marketing campaigns. We exist to help you make your search campaigns successful.

Managing Complex Campaigns using SearchIgnite

Search campaigns have become more complex and keyword lists are growing dramatically due to:

• - Increased paid search budgets across many industries
• - More paid search vendors = more complexity (Google, Yahoo,
    MSN, Ask.com, etc.)
• - More competition for bid position
• - International growth, and increased coordination with other types
    of media

SearchIgnite offers many advanced features allowing marketers to optimize large, complex search campaigns. SearchIgnite's unique, flexible keyword grouping capabilities combined with our leading optimization technology allows marketers to organize their campaigns where the most appropriate bid rules and/or optimization settings can be set for different types of keywords. Brand terms, for example, behave structurally different than non-brand terms and should be managed using different optimization settings.